Trump Media Is Exploring a Utility Token for Its Ecosystem

Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced plans to introduce native utility tokens and digital wallets.

The move aims to support monetization strategies across the growing media and financial ecosystem.

True tokens and investment platforms

The announcement was made in a shareholder’s letter ahead of the organization’s 2025 annual general meeting. In the documentation, TMTG reaffirmed its original mission to provide uncensored alternatives to mainstream social media. As part of this vision, the company is already launching Truth+, a streaming service designed to host family-safe content.

To help monetize, the company that partnered with President Donald Trump revealed that it is investigating the deployment of utility tokens integrated with true digital wallets.

“As part of the rewards program, we will investigate the introduction of utility tokens with true digital wallets that can first be used to pay Truth + subscription costs, and later apply them to other Truth Ecosphere products and services.”

Wallets and tokens are integrated into Truth Social and Truth+, providing users with built-in payment options. TMTG plans to enhance the former using premium features linked to the latter’s membership, including validation badges, scheduled posts, editing tools, extended character limits, and longer video uploads.

At the same time, Trump media is expanding into financial services through the creation of Truth.fi.

The Corporation is also planning to work with Index Technologies Group, Yorkville America Equities and Crypto.com to launch individual managed accounts (SMAs) and ETFs tailored for its customers.

Growth and Financing Initiatives

To fund blockchain ambitions, TMTG announced it would allocate up to $250 million from its $777 million cash reserve. This includes direct investments in Bitcoin and other crypto assets, as well as support for developing utility tokens and wallet infrastructure.

Meanwhile, Trump Media continues to pursue mergers and acquisitions to diversify business interests, addressing concerns about alleged short selling of bare DJT stocks. The company has also launched legal action against media outlets, claiming honour and losses that have a negative impact on brand and market valuations.

The company has also confirmed plans to reincorporate it into Florida. It says the pro-freedome environment, the pro-prosis, will further encourage its long-term innovation and financial goals.