Singapore, Singapore, September 30, 2025, Chain Wire
Singapore, September 30, 2025 – Sandbox, a major gaming and immersive experience platform and subsidiary of the Animoca brand, today shares its vision for the future. In a message written by CEO Robby Yung, the company outlined how it positions itself at the intersection of AI, Web3 and Mobile, expanding its platform and expanding its creators globally.
“Since the release of the original mobile game in 2012, Sandbox has been focusing on creators,” said Robbie Yong, CEO of Sandbox. “In 2020, Sandbox evolved from a traditional 2D single-player game to an immersive 3D multiplayer platform powered by new blockchain technology that allows creators to truly digitally own and monetize.”
Over the past five years, Sandbox has grown to include over 400 major brand partners, over 400,000 creators and over 8 million users. That $Sand Token is consistently ranked in the top five game tokens, solidifying the sandbox as one of the most prominent Web3 projects.
“While the broader industry is facing headwinds, we have been continuing to hit all-time highs in both player volume and engagement over recent seasons,” Yung said. “But that’s not enough, and we know there’s more to do. We believe we’ll be back at the onset of a new technology wave marked by the convergence of Web3 and AI that will change the status quo of our creators.
New AI Initiatives
Sandbox invests heavily in AI across two dimensions: operational efficiency and user-friendly creation.
Operationally, the company uses both existing AI tools and develops its own to promote efficiency in functionality from agent coding to cheat detection and customer support.
In terms of creation, sandboxes consider AI to be conversion power.
“Whether it’s a game or another form of experience, the creation of large-scale immersive content continues to be constrained by time, skill set and cost,” Yung said. “We have made great strides in addressing this through our no-code writing tools (VoxEdit, game maker), but AI is set to revolutionize this space and lead the fees.”
The company has started training custom AI models for asset generation and is actively working on generation AI tools for users, leveraging 1.7 million assets, hundreds of game templates and an extensive library of over 400,000 creators.
Additionally, Sandbox has announced a partnership with Rosebud AI, the rapidly growing vibe code gaming platform. This partnership allows creators to take on the vibe of a code game using custom sandbox templates and assets. Details will be shared soon.
New Web3 Initiative
Sandbox is also expanding its Web3 infrastructure to help Creators succeed beyond content creation.
“We’ve seen the creation of thousands of great games and immersive experiences on our platform, but the biggest challenges for creators are very often after creation in the form of distribution, engagement and monetization. This issue exists not only in the sandbox but also in many other content creation ecosystems, including popular platforms. This brings us a huge advantage and is actively investing in developing new Web3 infrastructures that support creators beyond the content creation itself,” says Yung.
The first major investment is the sandchain developed by the Sand Chain Foundation with support from the sandbox. This dedicated cross-platform layer allows creators to bridge engagement between ownership and rewards. Sandchain was officially announced today at Token 2049 in Singapore, with Testnet scheduled for release on October 14th.
The second initiative is focused on monetization. By replenishing Sandchain’s engagement layer with an economic layer based on the Internet Capital Market (ICMS), Sandbox aims to provide creators with flexible and dynamic monetization options. “If traditional creator platform monetization frameworks are usually stiff and very limited, there is an opportunity for token bonding curve mechanics to provide more dynamics and maximize the opportunity for creators to monetize their current work,” Yung explained.
This first-time platform is under active development and is expected to be released by the end of the year, with early access waitlists expected to continue in the coming weeks.
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Mobile is always at the heart of sandbox DNA.
“Thirteen years ago, sandboxes were born on mobile. Mobile launches have always been on the roadmap thanks to their unparalleled accessibility and reach,” Yung says.
Sandbox is actively developing multiple mobile concepts. The first is currently being playedtested internally, with a larger, closed playtest for community members being planned next. “We fully hope that mobile will become a big part of our future and are excited to continue our current ideas with the ultimate goal of bringing one or more of them to the market,” Yung added.
$Sand
The $sand token continues to act as the transaction backbone for the sandbox ecosystem. Each of the new initiatives announced is built on the $sand financial rail, revealing more usefulness and value as the sandbox ecosystem expands. “$Sand Holders is a node in our network and we also plan to offer more direct, innovative initiatives and programs focused on creating benefits for our holders,” Yung said.
The road ahead
Looking forward to it, Sandbox is clear about its focus. Build a Web3 infrastructure to leverage AI to transform content creation and support creators. The company recently confirmed that the team is tailoring these priorities and rebuilt it to take advantage of AI-driven operational support.
“As we go on, we’re totally committed to building and improving our sandbox,” Yung said. “We will focus our LiveOps strategy on the success of the Seasons format, increasing the frequency and consistency of key platform events, increasing the opportunities for engagement for our creators and player base. Virtual assets, including lands, AllFT collections and various ecosystem assets, are still unchanged. There.”
From its origins as a 2D mobile game to becoming an immersive platform for 3D multiplayer, Sandbox is preparing for the next chapter.
“We continue to focus on building the best tools our creators create and the best ecosystem to support them,” Yung concluded. “Sandbox 3.0. We are deeply grateful to many of the people who have appeared on this journey and hope to be involved first.”
Additional information about Sandbox 3.0 Vision is available on the Sandbox blog.
Sandbox is available free of charge on Windows and Mac computers via Sandbox.game.
Follow or join the conversation via Sandbox Discord, X, and Instagram.
About the Sandbox
Sandbox, a subsidiary of Animoca Brands, is an immersive platform where users play, create and monetize unique experiences along with their favorite brands, IPs and celebrities, including games, entertainment, music, and art. Sandbox leverages Web3 technology to fully enable end-user creation and creator economy, disrupt existing platforms by offering both players and creators as tokens (NFTs) that do not provide true ownership of assets, creation and rewards. Over 400 partners joined the sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, Jurassic World, The Walking Dead, Snoop Dogg, Titan, Lacoste, Steve Aoki, Smurf and more. Sandbox is named Time Magazine’s Time 100 most influential company.
For more information, please visit www.sandbox.game and follow regular updates. xmedium, and discord.
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47 News on behalf of Sandbox
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