Hong Kong, Hong Kong, September 25, 2025, Chain Wire
T-Rex, a new data and engagement infrastructure for Web3 building on Arbitrum, today announced the launch of a platform aimed at addressing one of the industry’s most sustainable challenges: inefficient value distribution.
With $17 million from investors such as Arbitrum Gaming Ventures, Framework Ventures, North Island Ventures and Portal Ventures, T-Rex introduces the “Intelligence Layer” of Web3, a data-driven system designed to connect projects more effectively, enhance community growth and improve the long-term health of the token ecosystem.
Incentives in Web3 are incorrect
Crypto’s technical foundation has evolved rapidly, with fast chains, reduced fees and scalable settlements. However, the distribution of value, including incentives, rewards and attention flows across Web3, remains structurally flawed.
Many token launches follow early activity, followed by a sharp decline in price and community engagement. Current mechanisms tend to take on excessive short-term participants, while overlooking authentic, long-term contributors.
“Airdrops and point systems have become blunt instruments. They often attract mercenary actors rather than real participants, leading to high costs and weak retention.”
Data-driven alternatives
T-Rex’s answer is 5D Personaprofiles that provide multidimensional privacy that represents users beyond demographics, assets, social signals, benefits, and knowledge. Unlike Static DID solutions, these personas evolve as the user behaves and create more accurate representations over time.
These profiles are fed to the platform Intelligence flywheel,Feedback loops to match the right users to the right projects, adjust the incentive level, and measure actual contributions. The results then improve future campaigns and activities, reduce fraud and increase return on investment.
Distinguishing crowded spaces
The ID and engagement tool is a busy corner of Web3, featuring distributed identifiers (DIDs), quest platforms, and analytics providers that compete for mindsharing. T-Rex clearly positions itself by combining identity, attribution, and incentive distribution into a single formulation system.
“Most tools today focus on one of the puzzles, whether it’s identity verification or campaign management. You can build the infrastructure that connects them, and value can flow more efficiently across the ecosystem.” Joyce continued.
Rexy NFT: Proof of Contribution
As part of the ecosystem, T-Rex is planning to launch rexyArbitrum’s 3,333-piece NFT collection is scheduled for release in October. Rexy is the first contributing NFT that is deeply integrated with T-Rex’s core intelligence engine.
Rexy will not be published. Instead, Rexy’s distribution logic is associated with the platform’s data system. Intelligence Flywheel continuously analyzes user personas to identify participants that make important and verifiable contributions to Web3 and are closely aligned with long-term ecosystem values.
This collection is distributed via an invitation-only whitelist to participants who have demonstrated important contributions within the Web3 or T-Rex ecosystem.
T-Rex describes this as a shift from NFT to collectibles, as a cultural marker of validated achievement.
About T-Rex
T-Rex is building a new data and engagement layer for Web3, designed to rebuild value distributions across the ecosystem. Focusing on multidimensional user personas and recommended algorithms, T-Rex offers an on-chain intelligence engine to address the structural inefficiencies that have long plagued Web3 economics.
Developed by EVG and supported by leading investors such as Arbitrum Gaming Ventures, Framework Ventures, North Island Ventures, Arkstream Capital, Mindfulness Capital and Portal Ventures, T-Rex offers a UX-first infrastructure with integrated discovery, rewards and distribution capabilities for creators and developers.
Website:
Twitter/X:
contact
PR Manager
Kelvin Yeo
kelvin.yeo@evg.co
Share
