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In a groundbreaking move that highlights the growing adoption of cryptocurrencies in everyday life, American fast food chain Steak ‘n Shake has announced the creation of a Bitcoin vault that will be funded entirely by restaurant sales. This initiative marks a significant step toward integrating Bitcoin into corporate treasury strategies and demonstrates the growing acceptance of cryptocurrency payments among major brands.
- Steak ‘n Shake has set up a Bitcoin vault funded by sales and Bitcoin payments from its US base.
- For every Bitcoin meal sold, the company donates 210 Satoshis to OpenSats to support Bitcoin’s open source development.
- With revenue of $69.3 million in Q2 2025, the fast food chain may be gradually accumulating Bitcoin through its business operations.
- In partnership with Fold, customers will receive $5 in Bitcoin when they purchase a “Bitcoin Meal” or a “Bitcoin Steakburger.”
- This move highlights the mainstream adoption of cryptocurrencies and introduces Bitcoin to everyday consumer transactions.
American fast food giant Steak and Shake is making waves in the crypto world by creating a Bitcoin vault that is directly funded through sales, including a new Bitcoin payment option in its restaurants. The company’s latest efforts demonstrate how mainstream brands are integrating digital assets into their financial plans and customer engagement strategies, highlighting the role of Bitcoin in everyday commerce.
In a recent announcement regarding X, Steak ‘n Shake revealed that all payments received in Bitcoin will be allocated to a strategic Bitcoin reserve. The company also revealed that for every Bitcoin meal sold, it will donate 210 Satoshis (approximately $0.23) to OpenSats, a nonprofit organization dedicated to supporting open source Bitcoin development and Bitcoin Core contributors.
What is the potential Bitcoin accumulation?
Steak ‘n Shake hasn’t disclosed how much of its sales are made in Bitcoin since it began accepting Bitcoin payments at all of its U.S. locations in May, but industry analysts have suggested the company may have already amassed a notable Bitcoin stash. Based on sales figures such as $69.3 million in sales in the second quarter (up 12% year over year), it’s possible the company is steadily increasing its Bitcoin holdings, similar to companies like MicroStrategy and Tesla.
Despite Bitcoin payments not being a large percentage of total sales, the company saw same-store sales increase, increasing 10.7% quarter-over-quarter in the second quarter and 15% in the third quarter. This is partly thanks to Bitcoiners. According to Steak ‘n Shake, this represents a small but growing customer base that uses cryptocurrencies, which is diversifying the company’s revenue streams and helping to reduce transaction fees, saving around 50% compared to credit card processing costs.
Cryptocurrency payments and consumer incentives
Steak ‘n Shake partnered with Fold to encourage customer adoption of Bitcoin alongside financial planning. In a limited-time promotion, patrons will receive $5 in BTC when they purchase a “Bitcoin Meal” or “Bitcoin Steak Burger” and redeem it via the Fold app. This aims to make Bitcoin more accessible and more familiar in everyday transactions.
“Bitcoin starts to become mainstream when it appears in everyday life.”
Fold CEO Will Reeves said: “Our partnership with Steak ‘n Shake is a step toward that reality. For many people, their first experience with Bitcoin may come from something as simple as ordering a burger. That’s what adoption looks like.”
This initiative is limited to approximately 400 locations across the United States and represents an exciting shift in how major brands are incorporating blockchain technology and digital assets as part of their business models.
As the cryptocurrency market evolves, this increased acceptance is indicative of a broader trend of integrating cryptocurrencies into everyday commerce, paving the way for more mainstream adoption and the incorporation of Bitcoin into corporate finances.