Publicly held multibillion dollar Neobank recently revealed the scope of its crypto comebacks, including plans for Stablecoin and Tokenized Loans.
Sofi Technologies is a $30 billion public online bank best known for refinancing student loans and stock trading, and is preparing to deploy its own Stablecoin alongside other crypto services.
Earlier this month during Goldman Sachs Commune + Technology Conference 2025, Sophie CEO Anthony Noto revealed that he sees the company as touching on “every part of our business, its ability to pay, lend, its ability to invest, its ability to work on technology platforms.”
San Francisco-based Neobank previously offered crypto transactions, but in 2023 suspending its service due to regulatory uncertainty, redirecting Crypto customers to BlockChain.com. Now, the company says it will re-enter the space and roll out, sell and retain the popular token features by the end of the year.
Describing future Stablecoin, Noto refers to its primary use as a medium of exchange between Sophie and his future cryptographic partners, saying that SOFI Stablecoin is “a faster, cheaper and safer economic value transfer tool than systems in the traditional world of investment.”
Noto said Stablecoin will also be used by customers and will provide international Fiat transfers via SOFI Pay. As Noto referenced, the company recently collaborated with Lightspark to enable international Fiat transfers through the Bitcoin Lightning network.
Recently, in light of a crypto-friendly direction from US regulators, NOTO also noted that SOFI is well positioned to push encryption.
Stablecoin yield
While the technical details and start time frame for Sofi Stablecoin remain unknown, Noto has revealed that Fintech “motivates the merchants to accept Sofi Stablecoin and believes that the company can even give them because they don’t have to pay for the exchange. [merchants] Economic incentive to accept Sofi Stablecoin. ”
He added that the incentive will come in the form of yield sharing with “participants” in Stablecoin.
“When we bring in, develop Sofi Stablecoin and develop dollars for dollars that will return dollars, we can deposit it in our Fed bank account, earn 4% and hand it out to all participants more than any other person and anyone else.”
It remains unclear whether yields will be used solely to encourage merchants to accept Stablecoin for payments, or whether all Sofi Stablecoin holders will benefit.
Noto also said it is seeing an opportunity for SOFI to expand its crypto services via corporate banking, providing both Fiat and Crypto Banking services to large e-commerce companies.
Tokenized loan
Noto also said Stablecoin will help companies plan their assets to tokenize.
“We want to tokenize any asset using a technology platform, but the first asset they need to tokenize is our loans. Why is that so, our loans offer great ROAs […] So how do you make these loans available for $1 or $2 at a time on other loans? “He said tokenization, like private equity, private credit and other alternative asset classes, can open access to assets that were previously unavailable to retail investors.
A SOFI spokesman refused to elaborate on the company’s crypto plans, saying, “There’s nothing to share other than what’s already public,” redirecting the rebels to the company’s second quarter revenue release.
In a transcript of SOFI’s Q2 revenue call from July, SOFI confirmed that there are crypto opportunities across the platform, including borrowing from crypto assets, expanding payment options, introducing new staking capabilities, and the introduction of capabilities for blockchain and digital asset infrastructure. […]. ”
SOFI stock has grown more than 4.4% over the past month, and has now changed hands to around $26. The stock hit a record high of $29.81 on September 22nd.