Analysts said the number of public companies holding Bitcoin increased by 38% between July and September, a sign that “major companies are doubling down, not retreating” from Bitcoin.

Crypto asset management company Bitwise revealed in its Q3 Corporate Bitcoin Adoption Report, citing data from BitcoinTreasuries.NET, that 172 companies currently hold Bitcoin (BTC) and 48 new companies entered the digital asset treasury space during the quarter.

Bitwise CEO Hunter Horsley said in an X post on Tuesday that the numbers are “absolutely remarkable” and show that “people want to own Bitcoin, and so do businesses.”

Bitwise’s report also found that total holdings across all companies increased by more than 28% quarter-over-quarter to $117 billion. The total number of coins held also exceeds 1 million, accounting for 4.87% of the total supply.

Public Companies Are Doubling Down on Bitcoin in Q3 2025
Bitwise’s report shows that corporate adoption of Bitcoin remains stable. sauce: bit by bit

Big companies still want BTC

Rachel Lucas, an analyst at Australian cryptocurrency exchange BTC Markets, told Cointelegraph that the increased accumulation suggests that “the big players are doubling down, not retreating.”

The largest Bitcoin treasury company so far is Michael Saylor Strategy, whose latest acquisition took place on October 6th. Currently holding 640,250 tokens. Meanwhile, cryptocurrency miner MARA Holdings increased its holdings on Monday, taking second place with 53,250 Bitcoins.

Digital Asset Holdings, Digital Assets, Social Media, Asset Management, Data
Strategies has a significant lead among Bitcoin holding companies. sauce: BitcoinTreasuries.NET

“We expect this momentum to continue as more companies and governments come on board, especially as regulatory clarity improves and the infrastructure to support institutional adoption of cryptocurrencies matures,” Lucas added.

At the same time, Lucas believes this is a clear sign of “deepening adoption by institutional investors,” as “institutional investors are not just looking for short-term gains, but are making long-term decisions about digital assets as part of their financial strategy.”

“This participation will help legitimize cryptocurrencies as a mainstream asset class and lay the foundation for broader financial innovation, from Bitcoin-backed loans to new derivatives markets.”

As supply is being sucked out, when will there be a bull market?

Despite steadily increasing accumulation, the price of Bitcoin has been volatile recently. Lucas said companies typically buy Bitcoin over-the-counter, which is a “quiet form of accumulation that avoids slippage and volatility,” but at the same time means it doesn’t immediately impact spot market prices.

But he also said that while institutional investors are buying, other forces can sometimes come into play, causing “sharp corrections” such as profit taking by long-term holders, increased derivatives activity, or macroeconomic shocks like the recent U.S.-China trade tensions.