
Simply put
- Openai has launched the SORA 2, which has audio generation and cameo features. Allow users to insert real people into the clip.
- Within hours, users generated NSFW ads, anime romance parody, and Sam Altman Deep Fakes.
- Legal experts warned of Deepfake’s risks and copyright violations as SORA reproduced game and anime content.
Openai’s SORA 2 was released on Tuesday as an Audio and Social “Cameo.” Within hours, the Internet transformed it into a meme factory that tested the limits of moderation, likeness and copyright.
This new version introduces audio generation and “cameo” functionality, allowing users to insert real people (celebrities, influencers, and even Openai CEO Sam Altman himself). Combined with Sora’s existing cinema quality, the tool immediately clashed with issues of consent, identity and ownership in the age of synthetic media.
Legal experts warned that the unfolding mark marks novel and dangerous changes in intellectual property, as Sora creates recognizable characters, brands and personality, unless the rights holder explicitly opts out. Sora’s training data appears to cover major franchises from Pokemon to Studio Ghibli.
“If they run away with this, what’s the point of copyright law?” asked Ed Newton Rex, a rather trained CEO. “It would have been completely broken by AI lobbying.”
Altman of the meme machine
No one was memorized as quickly as Sam Altman. Within minutes of release, users faullled X to X, surreal Sora Cameo starring Openai Chief: stole the GPU from the target shelf, attempting to kiss other users, becoming a Yu-Gi-Oh character, and becoming an actual representation of the Skibidi toilet meme.
Altman tweeted on his side, “It’s not so strange to see a feed full of my own memes than I thought,” he tweeted.
Not everyone is interesting. “Is this an attempt to subtly normalize deepfake?” asked one commenter. Others stated that by looking at the stories generated by their own AI, “we can create an unhealthy distance between your sense of self and how you are perceived.”
The CEO’s excellent humor may not be extended to everyday users. No one can remix and consent can prove meaningless.
Copyright confusion and the fantasy of opt-out
Beyond personal similarities, copyright questions quickly flare up. Users showed Sora, who easily recreates scenes from Cyberpunk 2077, Rick and Morty, Naruto, Disney movies and other protected films.
When Sora was announced yesterday, Openai said the system is included by default, unless creators opt out. “If copyright is reversed from opt-in to opt-out, it’s no longer copyright. It’s a corporate license grab,” writes AI developer Ruslan Volkov.
Some users argued that opting out was virtually impossible. “Unless it is digitally published, it is impossible to prevent the work from being discarded,” he wrote. “The Pirate Library proves that. If you create something, it’s already in the dataset.”
NSFW Frontier
As legal debate unfolded, users tested the platform’s NSFW limits. Within a few hours, ai-generated x feed filled: Adult toy commercialswith shiny cinema shoots. Trap Anime Romance Explore the ratio of strange relationships. Festival scenes like “Sora Bacchanaliaa toga-covered swallow danced around the fire, pouring wine into the east feast, bypassing Sora’s anatomical censorship filter.
Veteran “Jailbreaker” Pliny also recorded an overlay of Sims-like sex scenes.
A new era of all synthesis
SORA 2’s audio engine, cameo system, and opt-out IP policy revealed a wider direction for Openai. This is not a novelty, but a synthetic media as a platform. But the viral aftermath of the launch highlights how quickly technology outweighs both legal frameworks and cultural norms.
Twenty-four hours later, Sora transformed social media into a massive participatory remix engine. It covers the boundaries of parody, identity theft and fandom.
There’s an atmosphere here…
We need capital primarily for build AI that can do science, and certainly we focus on AGI in almost every research effort.
It’s also great to show people along the way that they cool new technologies/products, make them smile and hopefully make some…
– Sam Altman (@sama) October 1, 2025
Whether this is the dawn of a creative renaissance or whether it freely expresses copyright, one truth is clear. AI videos no longer require real-life permission.
Apparently, sitting on top of a $500 billion company, you give the general clown immunity. “I don’t know what to do with this,” Altman admitted after seeing the flood.
Apparently more money.
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