Simply put
- ChatGpt’s “instant checkout” with Shopify and Etsy draws scrutiny to turn AI into a retail gatekeeper.
- Openai’s new SORA app introduces videos of endless AI maids and encourages criticism of the “infinite slop” feed.
- A data center that increases energy prices against AI’s economic and environmental fees by 267%.
Openai has faced criticism after unveiling two major initiatives this week, expanding the rise in criticism to online shopping, and the other to short video content.
On Monday, CEO Sam Altman announced his partnership with Shopify, Etsyand stripe This allows company ChatGPT chatbot users to make purchases directly within the conversation. The “Instant Checkout” feature allows consumers to search for products, view recommendations and make full transactions without leaving the app.
And today Openai launched Sora 2its latest video generation model. The app called Simply Sora is similar to Tiktok and features a vertical feed of clips generated by AI.
Both announcements sparked Fast and widespread reboundfrom engineers and environmental advocates to long-time advocates of the company. Critics argue that the dual moves suggest a departure from Openai’s founding mission to advance safe, broadly beneficial artificial intelligence, centered around retail integration and viral entertainment.
Disillusionment installation
This response highlights the growing disillusionment not only on Openai, but also on other large tech platforms pursuing similar strategies. Meta Platform Inc. recently deployed a content feed generated by its own AI, known by users as “slop machines.”
Together, the two developments represent broader unrest within the technology sector. AI companies, once told breakthroughs in reasoning and automation, are focused on producing easily monetized but less valuable content, while keeping costs down across the digital economy.
Previously widely circulated posts on X, Twitter, are Bloomberg Report on the surge in electricity prices linked to data center growth:
We bring together a new cohort of dollar billionaires by overrunning the internet with 267% taxes for everyone to subsidize the worst employment freeze for over a decade, Tank High School literacy rates for book reporting fraud engines, valueless slop content, and supporting the technology finance bubble.
– Austerity is theft (@wideofthepost) September 30, 2025
Concerns about concentration and costs
At Commerce, analysts view Shopify collaboration as an important step in monetizing ChatGpt beyond subscriptions. However, the integration has prompted antitrust and transparency concerns. By embedding shopping in the conversational interface, Openai could have a remarkable impact on which products consumers see and buy and buy.
“This positions Openai as a retailer,” tweeted Yuchen Jin, co-founder of AI startup Hyperbolic Lab. “When discoveries, recommendations, and payments all converge within a single AI system, the company behind them is very controllable in market access.”
Privacy advocates also warn that linking search, conversations and purchases could result in unprecedented behavioral data, and could raise questions about how such information is stored and monetized.
Fear of “Infinite Slop”
Sora 2 The app elicited even sharper responses. The pre-release description suggested that users could create 10-second clips on the model, remix other works, and encourage the model to scroll through an endless “your” feed of machine-made videos. Openai says the platform includes identity verification tools and copyright opt-outs to mitigate deepfake risks and legal disputes.
Despite these safeguards, many observers view products as symbols of nasty trends. Synthetic Entertainment Rather than researching towards general-purpose intelligence.
“We were promised AGI, ASI, and personal super intelligence,” Jin wrote in another X post. “Instead, we’re getting an endless slop machine that turns us into dopamine-addicted zombies.”
The Environmental Group has also criticised the energy demand for large-scale video generation, noting that there is a significant carbon footprint in the training and operation of such models.
Supporters argue that new products are democratizing access to sophisticated tools. It allows small businesses to reach customers and allow everyday users to create specialized media. But detractors claim strategic signals Commercial Pivot It risks eroding public trust.
Openai, now worth more $150 billionIt began as a non-profit research lab before reconstructing it into a for-profit model of hybrid caps. Under Altman’s leadership, we prioritize consumer products, including CHATGPT, enterprise software, and partnerships with leading technologies and retail companies.
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