Ripple Labs is on an aggressive mission to dominate financial infrastructure. Since the beginning of 2025, the company has spent nearly $4 billion acquiring companies across brokerage, payments, custody and treasury management.
The spree began with the $1.25 billion acquisition of prime brokerage firm Hidden Road, now rebranded as Ripple Prime. It followed with the acquisition of payments platform Rail for $200 million, G Treasury for $1 billion, and most recently, cryptocurrency wallet management company Palisade.
Ripple’s strategy is clear. Rather than just partnering with traditional finance, it is now acquiring them outright. The company integrates every layer of the financial stack, establishing itself as a one-stop powerhouse for institutions looking to enter cryptocurrencies.
A new wave of XRP government bonds
Parallel to the Ripple acquisition, a new force is emerging in the XRP ecosystem: a corporate treasury built around the accumulation of XRP.
There are currently 13 active XRP Treasury companies, including Evernorth ($1 billion), Trident ($500 million), Webus International ($300 million), and VivoPower ($121 million). These companies don’t just hold XRP; some are deploying it to generate revenue on the Flare network.
New entrants such as Amazing AI plc (AAI) have further expanded this model, holding assets such as BTC, ETH, XRP, SOL, and gold-backed tokens. This trend could create long-term structural demand for XRP, independent of retail speculation.
Ripple-backed Evernorth is also preparing to list on the Nasdaq under the ticker XRPN and aims to raise more than $1 billion just to buy XRP on the open market.
Future Catalysts: ETFs and Upgrades
Ripple’s Swell conference in New York highlighted several developments. The SEC has a Nov. 14 filing deadline for Franklin Templeton’s Spot XRP ETF, with prediction markets showing a better than 99% chance of approval by the end of the year.
JPMorgan analysts estimate that if approved, the XRP ETF could attract between $3 billion and $8 billion in inflows in its first year. Combined with the rally in XRP Treasuries, this could create a consistent strong bid for this asset.
Meanwhile, the XRP Ledger is scheduled for another major upgrade, a native lending protocol, and a new standard for tokenized assets called Multipurpose Tokens (MPTs). These upgrades are expected to transform the XRP network into an institutional DeFi hub.
A market at a crossroads
Despite strong fundamentals, XRP price was slow to react. Altcoins remain under pressure due to broad macro headwinds, high interest rates, and Bitcoin dominance (which remains near 60%).
At the same time, competition with Solana is also intensifying. Solana currently processes over $2 trillion in stablecoin transfers per month, and Western Union recently selected Solana to launch its own stablecoin.
However, Ripple’s consistent expansion and the rise of XRP-backed government bonds suggest that financial institutions’ belief remains strong. The last few months of 2025 will be decisive for XRP. ETF approval, an influx of new financial capital, and technology upgrades could pave the way for the next big rally.
Trust CoinPedia:
CoinPedia has been providing accurate and timely cryptocurrency and blockchain updates since 2017. All content is created by an expert panel of analysts and journalists following strict editorial guidelines based on EEAT (Experience, Expertise, Authority, and Trustworthiness). All articles are fact-checked against trusted sources to ensure accuracy, transparency, and authenticity. Our review policy ensures unbiased evaluations when recommending exchanges, platforms, or tools. We strive to provide timely and up-to-date information on everything cryptocurrencies and blockchain, from startups to industry giants.
Investment Disclaimer:
All opinions and insights shared represent the author’s own views on current market conditions. Please do your own research before making any investment decisions. Neither the author nor the publication is responsible for your financial choices.
Sponsors and advertising:
Sponsored content and affiliate links may appear on our site. Ads are clearly marked and our editorial content is completely independent of our advertising partners.