fintech
Important points:
- Google is factoring predictive market data into search, starting with Labs users.
- Polymarket and Kalshi provide live odds on political, financial and cultural events.
- The integration comes as valuations and trading volumes for both platforms have reached record levels.
The line between speculation and information is becoming increasingly thin. Google is rolling out a new feature that allows users to tap into predictive market data (collective bets and probabilities placed by real traders) directly without leaving the search bar.
Quickly type in a question like “Who is likely to win the US election?” or “What are the chances of a rate cut in December?” As well as headlines, you might also get live market odds powered by Polymarket and Kalshi.
of move It brings the once niche area of cryptocurrency-related finance into the global mainstream, effectively turning prediction markets into public prediction engines available to anyone with a browser.
From cryptocide project to billion dollar business
Polymarket has been involved in the blockchain ecosystem for a long time and has quietly grown into a leading company. The company’s latest funding round, which included support from Intercontinental Exchange (ICE), which operates the New York Stock Exchange, raised the company’s valuation to about $9 billion.
His biggest rival, Kalsi, is on a similar trajectory. The platform recently secured $300 million in new funding, bringing its valuation to $5 billion. This shows that traditional finance is becoming increasingly comfortable with the idea of crowdsourced predictive models.
Both platforms have seen an explosion of activity this fall. Polymarket’s monthly trading volume, number of traders, and number of active markets all hit record highs in October. Meanwhile, Kalsi’s leadership has been vocal about expanding access, with plans to bring its marketplace to “all major cryptocurrency exchanges and apps” within the next year.
A broader vision of cloud intelligence
Analysts say this trend signals a major shift in the value of information itself. According to a report from Bernstein Research, prediction markets have evolved from speculative tools to real-time information networks, covering everything from election and sports outcomes to macroeconomic policy and entertainment trends.
By partnering with Google, both Polymarket and Kalshi are effectively moving beyond the trading desk into the information economy, where collective market sentiment can inform journalism, AI models, and public decision-making.
Search becomes a predictive tool
Google describes the rollout as an experiment for Labs users and a way to “harness the wisdom of the crowd.” Over the next few weeks, the company will be testing how predictive data appears within search, showing current probabilities and historical sentiment changes.
If successful, this feature could forever change the way people consume data, allowing markets rather than experts to define what the world at large expects to happen next.
new information age
Prediction markets have long been hailed by economists as a near-perfect body of knowledge, shaping expectations more quickly than traditional polls or expert analysis. But until now, they have mainly lived in crypto-native spaces and financial platforms.
Google’s adoption signals something bigger. It is the beginning of prediction markets as public infrastructure, built directly into the Internet’s primary information gateways.
For Polymarket and Kalshi, this partnership marks the moment when their data will no longer be a curiosity for traders, but will soon become the lens through which billions of users view the future.
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any particular investment strategy or cryptocurrency. Always do your own research and consult a licensed financial advisor before making any investment decisions.
