Google Finance Adds Deep Search and Prediction Markets

Rose Yao, Google’s search team leader, announced new upgrades to Google Finance, including deep search, predictive market data from Kalshi and Polymarket, and international expansion to India.

Rollout begins in the US, with deep search and market prediction capabilities expected in the coming weeks. Expansion to India will follow, marking Google Finance’s first foray outside the US with full support in both English and Hindi.

Smarter searches for smarter investments

The most eye-catching feature is deep search, powered by Google’s Gemini AI model. Instead of simple stock data or news, users can now ask broad or detailed questions, such as “What are analysts saying about the Ethereum ETF?” or “How can inflation affect the price of gold?” — and get comprehensive, cited answers pulled from across web and financial databases.

The upgrade reflects a broader shift to AI-driven financial analytics, where technology helps investors make sense of large amounts of data. According to a 2024 Statista report, more than 60% of retail investors now use AI tools or algorithms to guide their investment decisions. Deep Search takes that trend even further, providing an easy-to-use platform for beginners and experts alike.

Another major addition is the integration of data from two leading prediction market platforms: Kalshi and Polymarket. Prediction markets allow people to trade based on the outcome of real-world events, such as elections, interest rate movements, and even the price of cryptocurrencies. These markets represent the crowd’s current view of the likelihood of an event occurring, turning collective sentiment into measurable probabilities.

Prediction market details

Prediction markets have experienced explosive growth over the past six months. Polymarket’s weekly trading volume has increased by approximately 3.5 times, while Karshi’s trading activity has surged by 10 times. Smaller platforms also caught fire, with Limitless growing 2.8x and Myriad’s trading volume soaring nearly 59x.

This rapid rise shows that prediction markets are gaining mainstream traction, attracting both retail and institutional participants eager to take advantage of blockchain-powered transparency to trade on real-world events.

Google Finance Adds Deep Search and Prediction Markets

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