Fidelity is now making it easy for users to move Bitcoin and Ethereum into and out of their brokerage accounts. This step bridges the gap between traditional finance and the crypto world.
This represents a major change for the 78-year-old financial institution, which has steadily built a strong foothold in blockchain technology. Founded in 2018, Fidelity Digital Assets initially targeted only institutional clients. Now, with retail functionality open, millions of retail investors can now directly manage their crypto holdings. This was once limited to specialized exchanges.
A new step for everyday investors
According to the company’s announcement, this feature will allow investors to transfer cryptocurrencies between accounts, adding flexibility and autonomy. Fidelity’s move comes as consumer confidence in major crypto exchanges remains fragile after several high-profile bankruptcies in recent years. By offering custody and transfers under the supervision of a regulated financial institution, Fidelity provides the peace of mind many retail investors have been craving.
JUST IN: Fidelity now offers Litecoin and cryptocurrency deposits and withdrawals for retail customers.
The agency has arrived. pic.twitter.com/fmRB4buwrq
— Master (@MASTERBTCLTC) November 2, 2025
The timing is consistent with broader market trends. More investors are looking at cryptocurrencies as part of a diversified portfolio rather than just a speculative asset. A 2024 study by Fidelity Digital Assets found that 74% of institutional investors plan to buy or hold digital assets in the next few years. Bringing this capability to the retail level could accelerate mainstream adoption.
Almost two and a half years after its launch, Fidelity Crypto now allows deposits/withdrawals 👀 pic.twitter.com/MldtzhMg6p
— Alex Thorne (@intangiblecoins) October 31, 2025
The move could also cause competitors such as Charles Schwab and Vanguard to reconsider their approach to cryptocurrency integration. The trend is clear. The lines between Wall Street and Web3 are becoming blurred.
Details of funds that adopt virtual currencies
Vanguard, the world’s second-largest asset manager, is reportedly gearing up to offer clients access to crypto exchange-traded funds (ETFs), marking a major shift in its approach to digital assets.
🔥 BIG NEWS: Vanguard, the second-largest asset manager, is preparing to give its clients access to crypto ETFs. pic.twitter.com/mCROBrYQ1F
— CoinDesk (@CoinDesk) September 26, 2025
This move will enable millions of investors to gain regulated exposure to Bitcoin and other cryptocurrencies through familiar investment channels. With more than $9 trillion in assets under management, Vanguard’s entry into the crypto ETF space could significantly accelerate mainstream adoption, following in the footsteps of rivals such as BlackRock and Fidelity.

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