important notes
- The platform prioritizes small buyers through bottom-up allocation and prevents whales from dominating token distribution.
- Monad’s MON token will debut in more than 80 countries, including the United States, on November 17th for the first time in six years.
- Early sellers may see a reduced allocation on future sales as Coinbase introduces community retention incentives.
Cryptocurrency and digital asset exchange Coinbase has announced the launch of a new token pre-sale listing platform.
The company’s stock price rose on the news, rising about 4.87% from the previous day’s closing price of about $309.16 to a morning high of $324.22, but had fallen to $315.73 at the time of publishing this article.
Coinbase stock continues to rise about 2% after the announcement. Source: TradingView.
The antithesis of first-come, first-served coin sales
According to a Nov. 10 blog post, Coinbase said it will hold approximately one token sale per month on the new platform with end-to-end prioritized access through an algorithm designed to “facilitate broader distribution and limit asset concentration among large buyers.”
The company said this would “typically result in a more complete allocation to participants requesting the lowest amount, while gradually meeting larger requests until supplies run out.”
Coinbase also plans to add limit orders and higher allocations to the issuer’s target user base in the coming months.
Monad’s MON coin was selected as the first token to launch on the new platform. Its debut is scheduled for November 17th and will be accessible in more than 80 countries, including the United States, for the first time since 2018.
Main details of sale:
– Sale will run from November 17th at 9am ET to November 22nd at 9pm ET
– Sales are 7.5% of total supply, priced at $0.025 per MON.
– Participants can bid up to $100,000Details of this blog: pic.twitter.com/kCkAobbjfR
— Monad (Mainnet Arc) (@monad) November 10, 2025
Similar token sales have been blocked by the US government before, and in many cases were completely banned when the SEC began issuing cease and desist letters to organizations over token sales and initial coin offerings (ICOs).
Going forward, Coinbase says its new token launch platform will enforce a fair debut by fulfilling requests from the bottom up, ensuring the purchase window opens within a limited amount of time, and waiting until all orders are placed before algorithmically determining the final allocation.
The platform also employs a community retention tool that rewards users who retain tokens purchased through the program, and users who sell tokens within 30 days of purchase may receive a smaller allocation on subsequent sales.
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Disclaimer: Coinspeaker is committed to providing fair and transparent reporting. This article is intended to provide accurate and timely information but should not be taken as financial or investment advice. Market conditions can change rapidly, so we recommend that you verify the information yourself and consult a professional before making any decisions based on this content.

Tristan is a technology journalist and editorial leader with eight years of experience covering science, deep technology, finance, politics, and business. Before joining Coinspeaker, he wrote for Cointelegraph and TNW.
Tristan Green of X
