Coinbase has announced the launch of a new token sales platform that allows retail investors to purchase digital tokens even before they are officially listed on an exchange.
This move aims to make token issuance fairer, transparent, and more accessible.
Read below for more information.
Anyone can participate in the monthly token sale
In this initiative, Coinbase will hold token sales approximately once a month, and investors will have a one-week period to submit purchase requests. An algorithm will then decide how to distribute the tokens. Payments are made in USDC.
The first token to launch on the platform will be MON, the native token of the Monad blockchain.
The token sale will be held from November 17th to 22nd, 2025. Up to 7.5 billion tokens, about 7.5% of the total supply, will be sold at a price of $0.025 each, giving the project an implied valuation of about $2.5 billion.
If demand exceeds supply, tokens will be distributed evenly using a “refill from the bottom” system, with users who sell within 30 days receiving fewer future allocations and potentially rewarding long-term supporters.
To participate, users must authenticate their Coinbase account and meet platform requirements.
Establishment of strict rules
Coinbase’s framework introduces strong transparency requirements. Issuers must clearly disclose their project, team, and tokenomics. Founders and affiliates will be restricted from selling tokens for six months after the sale.
Issuers pay fees based on the funds raised, but investors do not pay participation fees.
How to distribute MON tokens
The total supply of MON tokens is limited to 100 billion MON tokens, with 49.4 billion (49.4%) unlocked at mainnet launch. The distribution of tokens is as follows:
- Ecosystem development: 38.5%
- Team: 27%
- Investor: 19.7%
- General sales: 7.5%
- Category Institute Finance: 4%
- Airdrop: 3.3%
Monad continues to focus on growth and community involvement.
Token sale brings more transparency
MON Token Sale reveals a new level of transparency regarding cryptocurrency launches. This is the first large-scale issuance to fully disclose market makers, loan size and execution period.
The issuer, MF Services (BVI) Ltd., has signed token loan agreements with top market makers such as Auros and Wintermute. Coinwatch, a third-party monitor, tracks how these tokens are used, including checking for idle balances.
The issuer also plans to use a small portion (approximately 0.2%) of MON’s total supply to provide initial liquidity to decentralized exchanges (DEXs). This is a small, short-term measure to make it easier for people to buy and sell MON and to stabilize the price.
Strong revival of public token sales
Coinbase notes that the initiative aims to solve a common problem among new crypto projects: getting tokens into the hands of real users while building market liquidity.
After years of regulatory uncertainty surrounding ICOs, this is the first time since 2018 that U.S. investors can easily participate in a public token sale.
It is clear that Coinbase is setting a new standard in the way projects are brought to market by building a token sale platform that is balanced and transparent for both issuers and users.
Trust CoinPedia:
CoinPedia has been providing accurate and timely cryptocurrency and blockchain updates since 2017. All content is created by an expert panel of analysts and journalists following strict editorial guidelines based on EEAT (Experience, Expertise, Authority, and Trustworthiness). All articles are fact-checked against trusted sources to ensure accuracy, transparency, and authenticity. Our review policy ensures unbiased evaluations when recommending exchanges, platforms, or tools. We strive to provide timely and up-to-date information on everything cryptocurrencies and blockchain, from startups to industry giants.
Investment Disclaimer:
All opinions and insights shared represent the author’s own views on current market conditions. Please do your own research before making any investment decisions. Neither the author nor the publication is responsible for your financial choices.
Sponsors and advertising:
Sponsored content and affiliate links may appear on our site. Ads are clearly marked and our editorial content is completely independent of our advertising partners.