Rumble, the video streaming and live video service beloved for pushing the boundaries of free speech and giving creators the freedom to be themselves, is taking a big leap into the wild world of Bitcoin.
The company announced the launch of an exciting new tipping feature that will allow its 51 million users to send money to their favorite creators using Bitcoin and stablecoins.
CEO Chris Pavloski announced the update alongside Tether CEO Paolo Ardoino at the Plan B Forum in Lugano, Switzerland.
“Currently in the testing phase.” Chris Pavloski said at the event. “We plan to start rolling this out in parallel with Tether in the coming weeks. We’ll keep you posted.” He also revealed that the goal is to “create a new way for creators to receive tips in a secure and decentralized manner.”
The partnership with Tether is another stepping stone for digital platforms to move toward a more decentralized payment system and eschew traditional revenue generation methods, including ad-based models.
Rumble claims this new move will give creators more control over their income and cut out middlemen and unnecessary fees.
The Bitcoin tipping feature is still in the testing phase, but is expected to be live on the platform by early to mid-December.
Once up and running, viewers will be able to send Bitcoin tips to their favorite creators in a faster and more cost-effective way than older methods.
The end result will be highly efficient payments, especially for creators with followers around the world who always have to deal with slow and expensive bank transfers.
According to Tether CEO Paolo Ardoino, the partnership with Rumble is more than just a business move, it’s part of a broader effort to empower digital creators around the world.
“Bitcoin and stablecoins have the potential to serve a segment of the population that is very important to Tether: emerging market populations, but also primary economies like the United States.” Ardoino said.
“Bitcoin and stablecoin use cases really empower creators and give them peace of mind that their bank accounts will not be taken away for what they say.”
Rumble’s Bitcoin Chip integration adds a new layer to its growing suite of creator monetization tools. The platform already allows you to generate revenue through ads and subscriptions, and the new features are designed to give creators even more flexibility in how they earn money.
Bitcoin tossing also opens the door for a global audience to participate without transactional barriers. Digital currencies transcend borders, making it easier for fans to support creators no matter where they are in the world.
The feature was developed in collaboration with digital asset payments company MoonPay, which is helping Rumble build its own digital wallet.
Known as Rumble Wallet, this wallet allows users to manage their digital assets directly on the platform. This aligns with Rumble’s vision of becoming a fully integrated ecosystem of digital assets for both creators and viewers.
Rumble’s commitment to Bitcoin goes beyond just providing chips. The company adopted a Bitcoin treasury strategy in 2023 and is steadily increasing its holdings. It purchased $17.1 million worth of Bitcoin earlier this year, bringing the total to around $25 million at the end of the second quarter.