Bitcoin
AsiaStrategy has begun pivoting its digital assets by purchasing 30 BTC. This is the first step described as a broader financial program.
To pinpoint this effort, the Hong Kong-based NASDAQ-based company has selected Anchorage Digital to handle custody and settlements across its operations in the US and Asia.
The choice of Anchorage is not contingent. The company operates the only federal public crypto bank in the United States and holds regulatory licenses in Singapore and New York. Its footprint meets jurisdiction-wide compliance requirements while providing asiaStrategy with a single platform for Bitcoin storage, transfer and accounting.
Transition from retail to the Ministry of Finance
Earlier this year, AsiaStrategy was rebranded, leaving behind the roots of its gorgeous watch distribution. Since then, the company has stepped up its digital asset strategy in stages. Restructuring via M&A, enabling retail payments for Bitcoin for high-end watches, and now officially launches the Ministry of Finance Reserve. The group effectively linked retail to the Ministry of Corporate Treasury, as it retains its balance sheet by routing customer payments to the same asset.
Building local infrastructure
Executives describe Anchorage’s power of attorney as more than a simple custodian. ASIASTRAGEY can manage calm and warm storage, execute transactions and finalize payments with full auditability between entities in Hong Kong, Singapore and the US. This design is especially important for listed companies that have to navigate disclosure rules, power outages and investor scrutiny.
This approach reflects the way other companies have built Bitcoin finances – combining stock gains, operational flows and structured equipment, but AsiaStrategy extends its model by weaving it into cross-border commerce. The ability to move fluidity through multiple regulated hubs provides the flexibility most peers have today.
Looking ahead
Chief Investment Officer Luke Liu confirmed that the first 30 BTC acquisitions were just the beginning, and more purchases are planned as the company expands its balance sheet strategy. The partnership with Anchorage will provide infrastructure for large allocations of the future, as it could link to a new capital pool, like the $1 billion Bitcoin fund launched by SORA Ventures earlier this year.
In the case of ASIASTRAGEY, the ambitions are clear. It transforms from a traditional retailer into one of Asia’s first publicly traded companies with a dedicated Bitcoin Treasury, backed by regulated custody and a cross-border footprint.
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