According to the Wall Street Journal, the move opens up opportunities for ordinary investors. The goal is to get them involved early in the blockchain startup lifecycle
For example, Monad will initially sell tokens through this pre-listing platform. Let’s take a closer look at Coinbase.
Early Access Token Sale: A Game Changer for Investors
Traditionally, only venture capitalists or institutional investors were able to purchase tokens before they were listed on an exchange. Coinbase’s new platform aims to level this playing field by giving retail investors early exposure to promising projects. This is worth noting because early-stage investments often offer higher potential returns, but also increased risk.
For example, Monad, the platform’s first blockchain startup, is a project focused on enhancing the privacy and security of decentralized applications. By offering tokens before going public, Monad can raise funds more efficiently and attract a wider base of supporters.
Token activation has been significantly improved.
→ Early access to your favorite tokens
→Prioritize genuine supporters
→ Continuous token distribution
→ US users can finally participateToken sales are now available on Coinbase.
Oh, one more thing: @monad Sales start from November 17th. pic.twitter.com/ox5VRAqfiH
— Coinbase 🛡️ (@coinbase) November 10, 2025
This trend reflects a broader shift in the cryptocurrency market towards a more inclusive and transparent investment model. The rise of initial coin offerings (ICOs) and initial exchange offerings (IEOs) marked early attempts to open financing to the public, but often with limited oversight and inconsistent investor protection.
Learn more about Coinbase
375ai ( $EAT ), Kite ( $KITE ), and Intuition ( $TRUST ) are now available for storage on Coinbase Prime, providing institutional investors with secure storage and advanced management tools for these innovative digital assets.
375ai ( $EAT ),kite( $kite ), intuition ( $TRUST ) can now be stored on Coinbase Prime. pic.twitter.com/7i2q6pM82Z
— Coinbase Institutional 🛡️ (@CoinbaseInsto) November 6, 2025
Coinbase Prime is specifically designed for institutional clients and high-net-worth individuals, offering a comprehensive custody solution that includes cold storage (keeps assets offline for maximum security) and regulatory compliance.

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