Jack Dorsey’s company Block is making another big move to make Bitcoin a part of everyday commerce.
Square, the company’s payments arm, has launched a new service called Square Bitcoin. This will allow U.S. businesses to accept Bitcoin payments, convert sales to Bitcoin, and manage their holdings from the same platform they use to process card payments and track sales.
The new tool is designed to make spending Bitcoin as easy as using a credit card, bringing Bitcoin to Main Street. For the first year, merchants pay no fees when accepting Bitcoin.
“We are making Bitcoin payments as seamless as card payments, while giving small businesses access to financial management tools that were previously only available to large corporations.” Miles Suter, head of Bitcoin products at Block, said:
“Square is uniquely positioned to use Bitcoin to move beyond just a store of value and make money on a daily basis, while helping sellers future-proof their businesses.”
The new platform has three main features: Bitcoin payments, Bitcoin conversion, and a built-in Bitcoin wallet.
- Bitcoin Payments allows sellers to accept Bitcoin at the point of sale with no fees for the first year.
- Bitcoin Conversion allows you to convert up to 50% of your daily card sales into Bitcoin.
- Bitcoin Wallet allows users to buy, sell, hold, and withdraw Bitcoin within their Square dashboard alongside their regular business finances.
This development is part of Square’s efforts to make Bitcoin more accessible and useful in everyday transactions. Bitcoin payments will launch for US merchants on November 10, 2025, with conversions available nationwide. The only exception is New York, where regulatory restrictions apply.
This follows a pilot program launched in 2024 that gave early participants the opportunity to exchange between 1% and 10% of their earnings into Bitcoin, accumulating 142BTC through automatic exchange. Square says this is evidence of growing interest among small business owners.
Square says the new system is designed for local businesses looking to diversify their finances and attract tech-savvy customers. For many of them, Bitcoin was too complicated or too expensive to use.
“With growing adoption and utility, Bitcoin continues to occupy a larger part of everyday commerce.” said the company. According to eMarketer, between 2024 and 2026, the number of Americans using digital assets for payments is expected to increase by 82%.
The Square report cites Joe Carlo, owner of Pink Owl Coffee in California, as an early adopter.
“With Bitcoin Conversion in beta, we have built strong capital for Pink Owl over the past two years.” Joe says. “Bitcoin payments now allow us to serve our customers in more ways while furthering Bitcoin education and participating more actively in the Bitcoin economy.”
Square Bitcoin is part of Block’s broader Bitcoin ecosystem, which already includes Cash App Bitcoin trading, Bitkey self-custody wallet, and its Bitcoin mining arm Proto.
Spiral, Block’s open source arm, continues to fund projects that make Bitcoin a tool for economic empowerment.
Since launching Square Banking in 2021, Block has been working to combine payments, savings, and lending tools for small and medium-sized businesses. Square Bitcoin adds digital currencies to the mix, allowing sellers to manage both fiat and Bitcoin in one place.