Why Crypto Brand Doodles Is Now on a Froot Loops Cereal Box

Ethereum NFT Collection Doodles began collaborating with Kellogg’s serial brand Froot Loops on Wednesday, selling a custom box that combines the brand’s famous Rainbow Toucan and the colorful pastel characters of Doodles.

Although Froot loop serial is not included, there were only 500 custom boxes available for a price of $50 each. Each limited edition box comes with digital collectibles offered to buyers via Minted Minted on Base, Coinbase’s Ethereum Layer-2 network.

“For many of us, Flute Loop is a brand that reminds us of not only cereal, but also Saturday mornings, cartoons and the easy-going feeling of being a child,” says Scott “Burnt Toast,” CEO of Doodles and artist. Decryption.

“It lined up with what Doodles is. It’s a bright, distinctive color palette, character with personality, and not taking itself too seriously,” Martin added. “Like all of our collaborations, we naturally fit between the creative roots of both brands, so I think this collaboration is greater than the sum of that portion.”

Part of the box is signed by Martin, and one of the 500 pieces comes with an original sketch of the collaboration. The Doodles-themed Froot loop box sold out early Wednesday afternoon.

“Artists like Andy Warhol and Norman Rockwell have been creating art for them over the years, so I feel it’s surreal to be part of that legacy,” he said. “The idea was to keep it small batches and collectibles. Something people want to keep, display and own.”

last year, The brand collaborated with major fast food restaurant McDonald’sPlace the Doodles character in the McCafe Holiday Coffee Cup. There is also We collaborated with adidas, a sports apparel brand. He worked with musician Pharrell Williams in the past. He was appointed Chief Brand Head of Doodles 2002.

January, Project with Martin installed As CEO, he replaced former Billboard executive Julian Holgin. Martin’s shift in roles has begun an era that aims to focus on “risk, disruption, and radical transparency,” and distances itself from what is called the brand’s more corporate and extractive time. May, Project Dood Token has been launched At Solana.

“Last year, we decided to go back to basics in structure and focus on focusing that resonates with our core community,” Martin said. “Partnerships like this show that we continue to move our culture forward and build momentum in ways that we find fun and accessible.”

“The response from our community has been really positive,” he added. “They love seeing brands in Wild in a way that their friends and family can recognize and enjoy.”

The brand’s flagship Ethereum NFT collection once traded at a high of $57,000, according to the NFT price floor. Currently, his assets are changing hands at around $3,500.