Keynote
- Vanguard is exploring to provide access to third-party crypto ETFs and reverse long-standing anti-crypto positions, according to a recent report.
- The potential change will be addressing strong client demand, influenced by new BlackRock veteran CEO Salim Ramji.
- This move comes as rivals such as BlackRock, Fidelity and Morgan Stanley are becoming more involved in the digital asset space.
Asset management giant Vanguard is reportedly preparing to reverse long-standing anti-crypto stances and give brokerage clients access to third-party exchange sales funds (ETFs).
The development was first reported by Crypto in the US on September 26th. Citing sources familiar with the company’s plans, the report shows that the move is in response to a regulatory environment of strong client demand and shifts.
scoop: Vanguard Eyes Crypto etf access from Vanguard Eyes Brakerage Clients
The world’s second largest asset manager @vanguardsources familiar with the issue say they are preparing to grant access to crypto ETFs on their brokerage platforms.
– Eleanorterrett (@Eleanorterrett) September 26, 2025
The potential change in strategy lies under the leadership of CEO Salim Ramji, a 10-year BlackRock veteran who took the helm last year. While in BlackRock, Ramji helped oversee the launch of the highly successful iShares Bitcoin Trust (IBIT) of a company that has accumulated over $80 billion in assets since January 2024.
Ramji’s recent official statement is tailored to this potential strategy. Speaking at the Morningstar Investment Conference in July, he reiterated that Vanguard had no plans to launch its own crypto ETF, but he avoided questions about providing access to third-party products, particularly on the platform.
https://www.youtube.com/watch?v=t5Ioxypagyy
Vanguard catches up to its cryptic friendly rivals
Vanguard’s conservative stance on digital assets puts it behind competitors like Fidelity Investments and Charles Schwab.
The contrast is particularly sharp at BlackRock, the former company of Vanguard’s current CEO. BlackRock has been a huge success with its products as BlackRock’s Ethereum ETF has seen a record inflow recently and now manages more than $17 billion in assets.
Fidelity has also established a strong market presence. The company’s Ethereum ETF is a major performer, highlighting the institutional appetite that Vanguard has previously eschewed.
Fidelity’s involvement extends beyond products to market research. In a recent report, asset managers predict Bitcoin supply crunch based on accumulation trends from long-term holders and public companies.
Meanwhile, wider pressure from Wall Street continues to increase. Morgan Stanley’s E*Trade is planning to launch crypto trading for retail clients. This is a move that further separates Vanguard’s cautious position.
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Zoran Spirkovski is a Web3 Marketing Strategist and former CMO for Duckdao, transforms complex crypto concepts into compelling stories that drive growth. In the background of Crypto Journalism, he excels in developing mobility strategies to market for Defi, L2 and GameFi projects.
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