88% of NFT Airdrops Lose Value Shortly After Launch – DappRadar

In fact, airdrops play a key role in an inappropriate token ecosystem by fostering community, promoting engagement, increasing project visibility, and providing value to early adopters. But there’s a catch. Recent crypto market research shows that over 88% of airdrop crypto tokens have lost value within just three months of token generation events. In this article, we will evaluate whether Airdrop is a shortcut to adopting NFTs or just an expensive hype machine.

Most NFT airdrops lose value immediately after TGE

On September 18, dappradar.com, a crypto market data aggregator and inappropriate token explorer in the chain tracking inappropriate token collections from over 10 blockchain networks, published an exclusive research report on air drops covered in crypto and non-pure token projects. In their research, Dappradar’s research team found that +88% of the air-interrupted impossible token support coins lost value shortly after they went live on the blockchain.

AirDrops continues to be one of Web3’s most powerful yet dangerous growth tools. They draw attention, but only a powerful ecosystem can turn it into a permanent community.

We’ll break it all down with the latest report 👇

– Dappradar (@dappradar) September 18, 2025

By explanation, Airdrop is a marketing strategy. This is when a token project that cannot fund will distribute free new tokens or coins to the active users to the active users, often distributed as early engagement, rewards for holding certain tokens or completing simple tasks. While AirDrops can offer free cryptography, NFT users should be aware of scammers and hackers and investigate the legitimacy of airdrops and opportunities before joining.

Many NFT projects use airdrops to build communities, create buzzes, reward early adopters and existing impossible token holders with free digital assets, and promote long-term engagement and decentralization. By widely distributing tokens, inappropriate token projects can also raise awareness of the product, promote the adoption of the platform, and even provide owners with the right to vote, contributing to the network effects critical to the success of Crypto projects in a competitive market.

Airdrops come in a variety of formats, including retrospective airdrops that reward users who have interacted with protocols in the past. Incentive Airdrops promote continuous actions such as trading, staking, referrals, etc (such as Blur’s point system), and community airdrops that reward inappropriate token holders, developers, or social community members. AirDrops has become one of the most effective marketing strategies in Web3.

Blur NFT Coin fell +50% shortly after launch

The Dappradar NFT team highlights $Blur as one of the impossible token coins that reduced its value just three months after its launch. Blur Token is the native cryptocurrency of the Blur platform and is a high-performance NFT market and market data aggregator designed for professional traders. Blur Tokens offers two key features: governance, allowing holders to vote for platform decisions, providing incentives, a list of trading activities, a list of NFTs, and liquidity for users.

Please blur it as an example. The 2023 Airdrop reversed the NFT market overnight, earning over 70% of Ethereum NFT trading volume, surpassing Opsy up to five times more in daily trading.

But here’s the catch. Much of that surge came from a small number of high-frequency farmers rather than long-term users. pic.twitter.com/ucbvqrwylf

– Dappradar (@dappradar) September 18, 2025

Blur launched the Blur NFT Coin in February 2023. Before the launch of Blur’s tokens there was a “seasonal” reward in which traders accumulated points for activities such as NFT listings, liquidity offerings, and platform loyalty. In just a few days, Blur NFT won over 70% of Ethereum’s NFT trading volume, forcing rival Opensea NFT Marketplace to cut fees and rethink the creator’s loyalty.

Unfortunately, Blur Token, which initially debuted at around $1.20, fell short of days after the claimant sold its holdings. The token also fell below $0.10 by 2025. By the second half of 2023, Blur’s NFT market share also began to decline, stabilizing in the 20-40% range after the initial surge. At the time, Opensea dominated the NFT market in terms of unique, active wallets, making it even more appealing to casual collectors and creators.

Other NFT airdrops that followed a similar track were Tookrare and x2y2. These NFT market platforms distributed tokens to Opensea NFT traders in 2022. Both temporarily acquired a significant amount, but many of them were laundering transactions. It didn’t take long for activity to drop sharply as rewards were exhausted. Their tokens were once worth hundreds of millions of tokens, and are now traded at just a small portion of their peak value. More recently, Memecoin-style NFT Airdrops, Memecoin ($Meme), which also easily energised collectors failed to maintain the hype of the NFT market.

Lessons learned

An important lesson from NFT Airdrops is that despite being extremely effective at redirecting fluidity, they struggle to create sustainable communities. Traders follow rewards, while collectors and creators seek trust, ease of use and cultural relevance. This is a factor that cannot be provided by tokens alone. The challenge with NFT projects is no longer a way to attract attention, but to understand which projects create hype and which projects produce history.

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