The Intersection Between Sports and Crypto with Nexo’s Dimitar Stalimirov (PBW2025 Interview)

During Paris Blockchain Week 2025, Cryptopotato spoke with Dimitar Stalimirov, director of brand marketing at Nexo.

As the industry continues to change, Nexo appears to be adapting by investigating new marketing strategies, business verticals, and client engagement methods. One of these, and perhaps more exciting for a wider audience, is through sports partnerships.

https://www.youtube.com/watch?v=blyvejgt9hu

Strategic sponsorship to build relationships

Nexo recently began exploring partnerships in the world of sports, focusing on tennis. Their initial involvement came through sponsorship at a tennis tournament held at Acapulco, but further plans are underway. According to Starimirov, the movement is not just about vision, but also about collaboration with the target audience.

“Our audience is people who are more interested in wealthy sports,” he said. “However, we are not excluding opportunities that could be invited to the table.”

The goal is to bring brands closer to users by participating in areas where customers are already involved, not just financial services.

“We want to be a relevant brand, not just a service provider,” Stalimirov explained. He emphasizes that Nexo responds to client feedback in pursuit of brand awareness, saying, “We want to get closer to them in every possible way.”

From exchange to ecosystems

With recent rebranding and growth plans for work, Nexo positions itself as more than a traditional exchange.

The company is working to expand its offering to include a wider set of financial products, particularly in the digital assets sector.

“We are going to ensure that our clients expand in terms of the types of products and ways in which they can diversify their portfolios,” Stalimirov says.

He noted that clients weren’t coming to Nexo just to trade. They are looking for a broader, more integrated financial experience.

“You can swap it from Nexo, but that’s not why you’re coming,” he said. “If you’re purely looking for an exchange, there’s quite a lot of exchanges out there.”

The company’s direction appears to emphasize client-centric development. The plan includes new B2B solutions and an international brand campaign aimed at raising awareness and driving engagement with new audiences.

Navigate challenges in changing landscapes

Like many people in the digital finance field, Nexo is navigating the rapidly evolving regulatory and market environment. Compliance cannot be negotiated, but we maintain the right client experience.

“You certainly have to comply, but you have to do it in the fastest way possible and in the best way from a consumer perspective,” Starmillov said.

Regarding the current state of the market, he took a measured view. Despite fluctuations such as geopolitical tensions and external pressures, Starimilov believes the fundamentals remain solid.

“It’s even a reaction or overreaction to something that isn’t particularly concerning to the industry,” he said. “To be honest, yeah, I think it’s the best time to get into the market. Don’t take it as financial advice.”

This interview was created in a partnership with Binance Blockchain Week in 2025.