Vanguard, the asset manager with assets under $10 trillion control (AUM), plans to provide Crypto ETF access to Brakerage clients. This marks a U-turn following its previous stance on Crypto, despite moves from competitors like BlackRock, which issued crypto funds.
Vanguard provides Crypto ETFs to Brakerage clients
According to a Crypto in America report, the world’s second-largest asset manager, after BlackRock, will provide access to Crypto ETFs on the brokerage platform. The company has previously remained on the sidelines about crypto products despite its more regulatory-friendly environment.
However, Vanguard appears to meet strong client demand for a crypto asset and shift regulatory environment, so it could change soon as Vanguard reportedly began laying the foundations and holding external discussions.
In particular, this development is ahead of the possibility of more AltCoin ETFs being launched by October as crypto ETFs continue to gain greater adoption. Meanwhile, the SEC has already approved a general listing standard where more crypto funds could make their way into the market sooner than later.
Vanguard will offer Crypto ETFs, but its asset managers reportedly do not plan to launch their own crypto products, unlike BlackRock and other asset managers. Instead, the company simply allows brokerage customers to access third-party crypto ETFs of their choice, but has yet to decide which products will deliver exactly.
Interestingly, BlackRock will register a Bitcoin revenue ETF in Delaware and will launch another Bitcoin ETF. The world’s largest asset manager has been selected so far to limit crypto offerings to Bitcoin and Ethereum, despite other asset managers submitting to other asset managers for applications to accommodate Solana, XRP, Dogecoin and similar assets.
“Bend your knees”
Market experts, including Bloomberg analyst Eric Balknass, have emphasized that this highlights a major shift from Vanguard’s previous stance to not offering crypto products to its clients. Asset managers once declared that Bitcoin is not suitable for long-term investors.
Vanguard is considering ending the Bitcoin ETF ban (aka bends the knees haha). “The dynamics are changing,” a lovely scoop by Eleanor. I also heard the chatter. Those clever imo. Bitcoin and Eth ETF are very popular and he knows, as Salim (CEO) was one of Ibit’s midwives.
– Eric Balchunas (@ericbalchunas) September 26, 2025
Balchunas said the shift is a wise move as Bitcoin and Ethereum ETFs are so popular. He added that current CEO Salim Ramji is one of the people who played a role in the launch of BlackRock Bitcoin ETF, so he knows how big this is for his company.
Analysts at Bloomberg also said the move could be huge for Bitcoin and the crypto market as Vanguard has 50 million investors. He admitted that while many of them may not be “bitcoin types,” the asset manager is still large as it is the largest fund company in the United States.